As I considered this blog and its messaging, I was reminded of my dad. He took introductions seriously. I remember well the many conversations about how to approach someone you have never met before. “Shoulders back, look them in the eye, always smile, give a firm handshake, and say your name proudly.”
That sums up company branding – great marketing allows people to see you, grasp your strengths, consider you someone they wish to do business with, and, most importantly, know your name!
As Omega Construction and Omega Home Studio unveil our new branding, there are some similarities to the former logos. Omega Construction retained the three building blocks representing our Experience, Longevity, and Knowledge. Omega Home Studio preserved the depiction of the roof, signifying that you and your project will benefit from our Everything Under One Roof approach to project management: our experienced team is dedicated to all phases of the project, and we collaborate with a strong network of specialty subcontractors.
Preserving those elements on which the company was built was incredibly important; the time was right to modernize the logo, refine the messaging and convey who we are and what we do through every marketing reach.
Marketing has a language; when accurate messaging is conveyed, brand recognition is accessible, and in a crowd, you stand out!
The construction trade requires especially strong messaging about why you should hire one over another. The keywords in great branding are oBjectives, appeaRrance, vAlues, toNe, and iDentity. When we meet with you, we discuss these to ensure all your design goals are met. We discover your objective and turn your vision into a reality on time and within budget. The appearance of our work speaks volumes; our carpenters are expert craftsmen. We offer a quality product at a fair price and pride ourselves on the trustworthy, friendly service you’ll encounter from your initial appointment to your final walkthrough. As a small business, our identity depends on building long-standing client relationships.
Much time and care are invested into company branding; the right logo colors, font, and word selections are critical to making that first introduction; what follows measures the accuracy of what our marketing states. We offer a professional team of experts aligned to deliver timeless design & expert craftsmanship to your Design | Build | Remodel experience.
Shoulders back, always with a smile and a firm handshake, “Very nice to meet you; how can we help you today?” We are Omega Construction and Omega Home Studio!